The British Music Embassy highlights the best new music emerging from the UK through 12 shows over 8 days. For three years, I have had the privilege of leading the visual design efforts, with my proposals being selected each year. This role involves a fresh creative approach annually, including posters, a guidebook, flyers, social media posts and more. The 2022 project, featured below, is a personal favourite. It allowed me to explore a more abstract and striking design, moving away from conventional musical motifs used in previous years. The client was thrilled with this creative shift, which proved both dynamic and engaging.

Produced while working as Senior Designer at Deadeye Design Ltd