GABrielle LOTT PR
Crafting a Clean, Approachable Brand Identity

Gabby commissioned me to revamp her brand, requesting a new colour palette, logo, merchandise, and PowerPoint deck. Her vision was to create a design that was both approachable and bold, with a strong emphasis on communication. To fulfil this brief, I developed several logo concepts. One of these concepts featured a speech bubble motif to underscore the theme of dialogue. I chose to pursue this design as a personal showcase of a style that is both clean and soft, yet remains visually engaging.


