GABrielle LOTT PR

Crafting a Clean, Approachable Brand Identity

The client requested a revamp of her brand, this included a new colour palette, logo, merchandise and PowerPoint deck. Her vision was to create a design that was both approachable and bold, with a strong emphasis on communication. To fulfil this brief, I developed several logo concepts. One of these concepts featured a speech bubble motif to underscore the theme of dialogue. I chose to pursue this design as a personal showcase of a style that is both clean and soft, yet remains visually engaging.

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BME AT SXSW

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MOTION